Password Crafter and Password Crafter Lite hit the iTunes App Store about mid day on Thursday, February 23rd. It was exciting to finally have an app on the App Store. There were no expectations for this first app though.

With low expectations it was anticipated that the apps would have having little to no downloads. Especially when you consider that there was not any marketing, submissions to review sites, or any push on app centric websites. So when the statistics were checked, it was complete surprise that for the release weekend (Feb 23 – Feb 26), the Lite version had 366 downloads and the Full version had 28 downloads. You can see the daily breakdown in the charts below.

A lot of the downloads were probably just due to the fact that it was newly released and it is expected for things to trend down from here.